With its roots deeply embedded in the historic pink city, Jaipur, ‘Mohari’ takes pride in putting together and preserving the traditional Indian art of ‘Hand Block Printing’. The word ‘Mohari’ finds its origin in the Hindi word ‘Mohar’ which literally means stamp, and refers to the art of printing small hand-sized stamps on paper, fabric, cloth, etc. Like our products, our location is also bohemian and exotic. We inhabit near a small village on the Jaipur-Delhi Highway, away from the complexities of the city but near to roots of humanity.
Just like everyone else, we were enchanted significantly by the art of hand block printing on textile when we first saw it. Inspite of having different occupations we decided to just do this art and not try to make a business out it but gradually our bohemian styles started selling wildly and that’s where Mohari became a brand. Our journey was no less than a holy grail and a dream that we could never imagine can come true. We started with very small manufacturing unit with ‘half’ a printing table, one printer and one lady and now we have more than 50% women working with us.
In this journey our goal is not just to preserve traditional Indian ‘hand block’ printing art, but also to empower more and more women, train them on any skill, work on environmental sustainability, and also to encourage humanity through our hand made products. We give complete credit, of our success, to our family of dedicated and skilled artisans. For us, thing as “slow fashion”, “ethical” or “old art” are not just a trade but a fountainhead to showcase the hardship of skilled artisans, add humanity, and move closer to earthly things through our products.
Our vision is to transmit tradition of hand block printed textile for coming next generations and along with that to keep the tradition alive for artisans. If every one of us decides to participate in this slow fashion we will be contributing our part in supporting artisans. It is important to know where your products are being made and who they are made by. Making people aware of the source of our products is our part.
“There is no beauty in the finest cloth if it makes hunger and unhappiness” Mahatma Gandhi.
